NottMyStyle provides a marketplace in the form of a website and application that promotes re-sale of pre-owned clothes in order to tackle the growing environmental threat posed by the fashion industry. The mission of NottMyStyle is to revolutionize the fashion industry by making pre-owned fashion the new norm. This gives individuals a chance to: 1. Free up wardrobe space 2. Boost their own shopping budgets by making extra income from the clothes they are not using 3. Find quality bargains at a lower price. 4. Have a positive impact on the environment with their shopping choices.